Thursday, February 16, 2012

Marketing Idea



This was the original shot of Marygreen Manor that I used for our marketing poster, using our social networking sties. 
I wanted it to fit within the conventions of a thriller, so I decided to take a copyright free image of a stormy sky and stamp tooled it into this image, and then darkened the original photo layer to correspond with the sky giving me this...
                           

I then had to find a perfect place to put all of the website links without ruining the bulk of the photo. I decided that the top right hand corner would be the most suited place for this, as there is a lot of clear space and can be easily seen in the chaos of the background. After doing that it gave me the finished product...

We created a Twitter and Facebook page for our film as a method to market the product. Both are social networking sites that allow viewers to track the progress, view the finished product and also give feedback on the film.  They are both good marketing strategies as both networking sites are used by our target audience, therefor we can write post directed to our target audience in order to advertise the thriller. It also means we can get in contact with viewers in order to try and promote the film.  We also created a YouTube channel so that all the videos in the creation process can be viewed by the public, as well as our opening for our film.  Again, it allows YouTube users to leave comments about the film allowing us to gather feedback for any improvements that may need to be made. All three websites are widely used and attract a wide audience, therefore we felt they were the best ways to advertise and market our film digitally.

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