Demographs are a great way of classing the general public. Classing the public is paramount to making a film which people want to go to. This is because people that are classed together generally have the same interests. Demographic sorting is sorting by income.
A-Higher management, bankers, lawyers, doctors and other professionals.
B-Middle management, teachers, creative and media people eg graphic designers etc.
C1-Office supervisors, junior managers, nurses, specialist clerical staff - white collar
C2-Skilled manual workers, plumbers, builders - blue collar
D-Semi-skilled and unskilled manual workers
E-unemployed, students, pensioners, casual workers
Above is the list of the demographic classes. From out groups personal experience of going to the cinema. Most cinema attendees are E classed students so as this is the largest audience it would be logical to make our film for them. However as our thrillers is going to be a intellectual one higher up groups would be interested too.
While psychographic is sorting people by their personality. This would be important to take account of too. As a large class of the psychographic could enjoy something and despise another and if you make the thing they despise you are losing allot of viewers.
Mainstreamers- Tend to be domestic, conformist, sentimental- favour value for money family brands. Nearly always the largest group.
Aspirers- Materialistic, acquisitive, orientated to image and appearance, persona and fashion, Attractive packaging more important than contents. typically younger people, Clerical and sales jobs.
Succeeders- Strong goals, confidence , work ethic and organisation. supports stability. Brand choice based on self reward and quality. Typically higher management and professionals.
Resigned- Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people.
Strugglers- Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic.
Reformers- Freedom of restrictions and personal growth. Social awareness. anti materialistic but aware of good taste. Has attended higher education and selects products for quality.
Explorers- Energy, indvidualism and experience. Values diffrenece and adventure. Brand choice highlights satisfaction, and instant effect. the first to try new brand. Younger demographic - students
As Mainstreamer is the largest group it would be obvious to make our film target them however as we choose to target the group E which is made of students (the youth) which comes under Aspirers group. This means we must target our film towards the Mainstreamer and Aspirers to make the film go out to the largest audience thus make the most at the box office.
A-Higher management, bankers, lawyers, doctors and other professionals.
B-Middle management, teachers, creative and media people eg graphic designers etc.
C1-Office supervisors, junior managers, nurses, specialist clerical staff - white collar
C2-Skilled manual workers, plumbers, builders - blue collar
D-Semi-skilled and unskilled manual workers
E-unemployed, students, pensioners, casual workers
Above is the list of the demographic classes. From out groups personal experience of going to the cinema. Most cinema attendees are E classed students so as this is the largest audience it would be logical to make our film for them. However as our thrillers is going to be a intellectual one higher up groups would be interested too.
While psychographic is sorting people by their personality. This would be important to take account of too. As a large class of the psychographic could enjoy something and despise another and if you make the thing they despise you are losing allot of viewers.
Mainstreamers- Tend to be domestic, conformist, sentimental- favour value for money family brands. Nearly always the largest group.
Aspirers- Materialistic, acquisitive, orientated to image and appearance, persona and fashion, Attractive packaging more important than contents. typically younger people, Clerical and sales jobs.
Succeeders- Strong goals, confidence , work ethic and organisation. supports stability. Brand choice based on self reward and quality. Typically higher management and professionals.
Resigned- Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people.
Strugglers- Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic.
Reformers- Freedom of restrictions and personal growth. Social awareness. anti materialistic but aware of good taste. Has attended higher education and selects products for quality.
Explorers- Energy, indvidualism and experience. Values diffrenece and adventure. Brand choice highlights satisfaction, and instant effect. the first to try new brand. Younger demographic - students
As Mainstreamer is the largest group it would be obvious to make our film target them however as we choose to target the group E which is made of students (the youth) which comes under Aspirers group. This means we must target our film towards the Mainstreamer and Aspirers to make the film go out to the largest audience thus make the most at the box office.
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