Font takes a big role within the production of a film as the producer needs to think about the conventions of the film, for example an action thriller should have a bold font whereas a romantic comedy would have a more rounded bubbly font. If the wrong font is used it will look out of place and may make could change the audiences opinion of the film. Below are 2 of our posters we created for marketing our film, it is clear which one of the fonts is better because the one on the right implies that the film may not be as scary as what teh poster portrays, whereas with the bolder, and jagged font on the left it makes the audience aware that the thriller may be scary with complication. .
We had to explore many different fonts before we finally decided which font to use in order for it to look effective. We chose Charlemagne STD, as we thought that this looked the best on video. It also looked effective on the poster as well, as it gave a sense of continuity for the film. Fonts can completely change the way the audience looks at the poster/film and in order to promote our film we would need the audience to be intrested in the poster in order for them to watch the final film. The Font can also manipulate the viewers emotions, if it is a text that is dripping you assume that the film will be gory or scary to whether it was a block font which could make it look very Sci-Fi.
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