We have changed our target audience from 15 to a 12 as we felt our film would fit this category better, as there are no extremely gory or frightening scenes or the use of drugs. This will of course affect what will be on the screen, however our film focuses more on psychological disturbances, for example in The Woman In Black the director wanted it to be a 12 so he could attract more of an audience and appeal to Daniel Radcliffe fans (Harry Potter films at the highest rating was a 12). The director James Watkins wanted to keep the genre the same so he could scare the audience but needed to keep in mind that it was a 12. We discussed this in our group and thought that this was a good idea because it would appeal to a wider audience. Also recent films classified as a 12 have in opinion, become more scary over time.
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